The Creativity Coach office has been fairly quiet lately with an influx of work involving off-site events, workshops and meetings. Yesterday was another busy day with Emily out attending the Institute of Practioners of Advertising HR conference.
Speakers included Sarah Jackson, OBE, Chief Executive of Working Families who provided an insight into a recent study on the changing nature of work and Sarah Myers, Director of Talent at BSkyB, who discussed the development and retention of talent when times are tough.
Dawn Sillett of DSTC Training & Performance Coaching provided a fascinating insight into ‘The changing talent pool of Generation Y’. For the last year, Dawn has been conducting research internationally into the attitudes of different generations to their working lives and she spoke about her findings with particular reference to the creative industries. The arrival of Generation Y into the workforce is clearly already generating opportunities and challenges for employers trying to motivate a generation with a brand new set of values and motivations. For more information on Dawn’s insights, contact her at DTSC. Dawn also referenced the latest CIPD study on generational diversity which is available to download here.
Following on from our July 11th blog entry, John Gage of Agency People gave an overview of the new self-assessment tool designed to identify people with an ability to ‘think diagonally’ (meaning in a linear as well as lateral way) which has been proven to be characteristic of people who do well in the advertising business. To take the test, visit Diagonal Thinking. The Creativity Coach team will all be finding out if they think diagonally (though Emily has confessed to be feeling nervous she may find out that she isn't cut out for advertising... after more than fourteen years working in and around the business!)
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